Are You a "Go First" Leader?

In the book Identity Crisis, the 2016 Presidential Campaign and the Battle for the Meaning of America, authors Sides, Tesler, and Vavreck note (Sides et al, 2018), “Sander’s challenge to Clinton benefited from three things, however.  The first was a set of tools, including social media that helped him generate grassroots enthusiasm and large crowds at rallies and speeches.”  Sanders’ gained momentum and arguably influenced and connected with many supporters.  Still, Sanders had to influence a vote.  Sides explains (Sides et al, 2018), “Sanders faced the perennial challenge of insurgent candidates: how to turn thousands of supporters at local rallies into millions of voters.”  Social media played an important role in influencing supporters and making strong connections. Through social media, Sanders gained momentum and over performed expectations. He was able to increase his level of effectiveness and his ability to lead others.  Social media such as Facebook, Twitter, and Rebbit brought Sanders to a larger audience.  He connected with Americans who, from outward appearances, had very little in common such as age.  Yet, these tools allowed him to share his vision and reach young college age students he otherwise may not have had an opportunity to make a connection and gain popularity with young voters.  He far exceeded expectations and gained influence.    

For more tips on increasing your influence, check out John Maxwell's tips on leadership:  https://www.johnmaxwell.com/blog/7-factors-that-influence-influence/