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Transmedia Storytelling

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Transmedia Storytelling
Transmedia storytelling means: “dividing chunks of a story across multiple platforms to form one cohesive narrative.”  Rethinking trans media storytelling is going to be very important.  Stories will play against many different platforms.  According to Jenkins, transmedia storytelling will allow you invite the audience to play a more active role by discussing things, reassembling elements, deciphering things, similar to putting together a jig saw puzzle.  As they join online communities, they will have more things to talk about, debate, analyze and will have information to trade with each other.  Amateurs will be able to participate as well.  

Five tips for transmedia storytelling

1. Keep content unique

Rather than repeating the information on different platforms, use different parts of a story to match a platform’s strength and maximize user experience.

2. Provide a seamless point of entry.

Because audience engagement is central to this form of storytelling, make sure whichever platform you’re using gets readers to interact in a very simple way.

3. Partner up.

It’s not feasible to expect one journalist to do it all. Partnerships are important.

4. Keep it cost-effective.

5. The story is number one.

There are so many tools for creativity it can be overwhelming sometimes. Getting caught up in the bells and whistles and ignoring storytelling basics could harm your project. The story comes first, always.








Comments

  1. Chie SuzukiJune 4, 2019 at 12:53 AM

    This article is very easy to understand and useful to me for beginners on this topic. It was very nice to briefly explain each and every tip in the article and I was able to learn about transmedia storytelling in depth. It's a very concise article, so I'm interested in other articles of yours, and I feel like trying to read other articles. I wanted to learn how to write such a concise and easy-to-follow article.
     

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